“Poor firms ignore their competitors; average firms copy their competitors; winning firms lead their competitors.” Philip Kotler – Marketing author, Consultant, and Professor
Continue reading
“For a lot of companies, it’s useful for them to feel like they have an obvious competitor and to rally around that. I personally believe it’s better to shoot higher. You don’t want to be looking at your competitors. You
Continue reading
“When you compete against everyone else, no one wants to help you. But when you compete against yourself, everyone wants to help you.” – Simon Sinek
Continue reading